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Audience Development Strategy

9 Tips for SEO While Engaging in Social Media Marketing

Learn how to get your articles indexed and ranked quicker

Search engine optimization and Social Media do go together.

Sometimes however, people engaging in social media don’t realize that they could be getting more impact from their work if they take the time to practice some SEO strategies while on social networks.

Learn how to get your articles indexed and ranked quicker

Search engine optimization and Social Media do go together.

Sometimes however, people engaging in social media don’t realize that they could be getting more impact from their work if they take the time to practice some SEO strategies while on social networks.

A recent article from SEOmoz included a checklist for those focusing mainly on social media marketing. Taking the checklist into account will allow people in charge of social media accounts to think more like SEOs.

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The checklist includes:

-Do Keyword Research

-Set Up Social Segments for Tracking

-Remember, URL Shorteners Matter

-Make Sure Content is Easily Linkable

-Canonicalize the Page

-Check Page Load Time

-Title Tag – Use Those Keywords

-Meta Description

-Measure and Improve

For a detailed look at each of these checklist items, check out this article from SEOmoz.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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